Business : Marketing & Customer Services

Business Marketing & Customer Services

The customer service and the marketing unit of a company are generally two different departments but in contemporary business where role of social media and online reviews is thriving, smart businesses are becoming conscious of both departments that they are going hand in hand.

In order to better the firm’s competitive nature, marketing and customer services are two of the most important departments which should be work together as each department facilitate the other that boosts the success speed of the organization.

It deals with a firm’s policy, strategy and practices in order to establishing performance expectations for its workforce, along with monitoring and measuring the results. An inclusive performance management system plays a strategic role in creating a centre of attention and retaining the key workforce. It also helps significantly develop a firm’s overall business performance.

At its core, every business is primarily focused on its development through better performance of workforce and various factors, this unit explores how marketing decisions are influenced by various forces in the external business environment including trends and developments affect current and future marketing practices along with the assessment of the major types of measurement techniques and data collection methods.

The content covers several key topics such as creating a marketing plan, executive summary, defining the target market, targeting the first customer and doing own marketing including a look at strategies for developing effective customer relations. Learn how to get rid of bad customers and discover win-win strategy along with the traits of a happy customer and bad customer.

Business Marketing & Customer Services

Objectives

After the completion of this course learners will be able to:

• Explain how marketing decisions are influenced by various forces in the external business environment including trends and developments affect current and future marketing practices.
• Identify and describe examine major types of measurement techniques and data collection methods
• Analyze markets and customers utilizing primary and secondary sources of information
• Discuss strategies for developing effective customer relations

Program Content

Lesson(s)

Introduction to Marketing & Customer Services

Topics

• The Marketing Plan
• Creating a Marketing Plan
• Executive Summary
• Defining your Target Market
• Targeting your First Customer
• Research your Customer
• Do your Own Marketing
• Customer Relations
• Customer Relationship Management
• Get Rid of Bad Customers
• A Win-Win Strategy
• Traits of a Happy Customer
• Traits of a Bad Customer

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Business Marketing & Customer Services

• Business owners, managers, entrepreneurs,
• People seeking to expand their career opportunities
• Existing employees looking to develop their CPD
• Office workers at all levels
• Team Leaders and supervisors
• Entrepreneurs planning to start their own business

Business Marketing & Customer Services

This is a standalone course and assumes no prior knowledge.

*Note: This is an independent unit not a complete course so does not equalize to a course. This will give you 10 CPD points to add on your CV. At the end of the unit, you can claim CPD Accredited unit by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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